1 Million Dollar Prize Fund for 2004 Days of Thunder Championship

13 January 2004

Following on from the success of the 2003 season, the Days of Thunder Championship will once again boast the biggest prize fund in British motorsport.

Last year's million-dollar prize fund proved to be successful in attracting teams and drivers, with 28 drivers competing throughout the season. The combination of start money, finishers' payments down to 14th place, controlled costs and low levels of car value depreciation, mean that Days of Thunder racing offers teams the most cost-effective budget of any major series and attracted major sponsors such as LEGO, McDonalds, Texaco, Reebok and the Territorial Army.

"The million-dollar prize fund for the teams and drivers has been a great success in ensuring spectacular, but cost-effective racing," said Rockingham CEO Ashley Pover. "By focusing our attention on racing exclusively at Rockingham in 2004 means that competing in the series will be even more cost-effective for those involved."

In 2003 over 150,000 people travelled to the Northamptonshire facility to see the combination of fast, action packed racing and live music by some of the UK's top music talent.

"We have a first-class facility here at Rockingham - every one can sit in comfort and watch these spectacular Days of Thunder muscle cars compete wheel-to-wheel on the oval at average lap speeds of over 150mph," says Pover. "Our customers can then wander to the stage behind the Rockingham building and watch a top-of-the-bill music event before they make their journey home. People want a thoroughly memorable day out and we deliver it."

See 2004 series calendar for ASA Days of Thunder Series

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