Forthcoming UK Events
| Date | Event | Location |
| 06-08.07.2012 | Formula 1 British Grand Prix | Silverstone (Arena GP) |
| 01-03.06.2012 | British Drift Championship | Norfolk Arena |
| 23-24.06.2012 | MG Live 2012 | Silverstone |
| 25-26.08.2012 | FIA World Endurance Championship | Silverstone |
The 2012 Season Starts Here
The last week has seen a flurry of activity as championships big and small held their annual media days and opening tests, with some already even getting down to racing proper. The British Touring Car Championship heads strongly into a new all-turbo generation and this year boasts 10 models from nine different marques on its 24-car grid, including the technicolour liveried return of the MG name.
The BTCC season opener hits Brands Hatch on 1st April, followed a week later by the first rounds of the British GT Championship and the British F3 International Series at Oulton Park. While some single-seater formulae have struggled in recent times - Formula Renault postponing its UK series due to poor entries - British F3 continues to attract young talent. With recent champions including the Scuderia Toro Rosso pairing of Daniel Ricciardo and Jean-Eric Vergne, its status as a stepping-stone to Formula 1 is hard to dispute.
Read more...Rise in Popularity for BTCC Live Race Day Coverage
- Details
- Category: BTCC
- Friday, 03 June 2011
Official figures from the Broadcasters Audience Research Board (BARB) show Brands Hatch’s opening event of 2011 (3 April) attracted 21 per cent more viewers than the Kent circuit’s corresponding round from the previous season.
Donington Park’s (17 April) ITV audience was then 27 per cent greater than that which followed the action at the Leicestershire circuit last year.
There then followed a massive 56 per cent increase in viewers for 2011’s third round at Thruxton (1 May) when compared to the numbers of those who watched coverage of the Hampshire circuit’s BTCC fixture 12 months earlier.
All ten BTCC race events in 2011 receive comprehensive live TV coverage on free-to-air channels ITV4 and ITV4 HD. Each broadcast runs for a minimum of six and a half hours and includes all three BTCC races on the day as well as much of the action from the supporting categories.
Niall Sloane, Controller of Sport for ITV, commented: “We are delighted by these figures. An increase of this sort of popularity in any sport on mainstream TV is terrific and very much a testament to the BTCC’s fantastic on track action, dramatic storylines, rivalries and levels of professionalism which make for compelling viewing. The BTCC quite rightly remains at the forefront of our motor sport coverage and we very much look forward to continuing our coverage of this great championship into future years.”
BTCC Series Director Alan Gow said: “In the world of television I'm told that these are extraordinary increases, particularly as they are 'like for like'. These figures make for more fantastic news for all our teams, drivers, circuits and sponsors. They also yet again further underline the superior levels of TV coverage enjoyed by the BTCC over any other form of motor sport in the UK, as well as the great entertainment the championship provides for households up and down the land.”
