Rockingham and BMW to offer High Performance
Experiences
24 October 2003
Rockingham, Europe’s fastest motor racing venue and BMW, one
of the world’s most prestigious automotive manufacturers, today
announced an agreement that will enable Rockingham to offer a wide variety
of driving experiences using a range of BMW cars.
The new agreement, which comes into effect from1st November 2003, further
underlines Rockingham’s leading position in theUK’s driving
experience and corporate entertainment industries.
Rockingham will offer a variety of driving experiences using a range
of BMW cars, including the high performance M3 and 3 Series Coupe models,
the recently introduced Z4 roadster, and the exciting MINI Cooper S.
Additionally, drivers will be able to experience the off-road capabilities
of the BMW X5 on Rockingham’s purpose-built international-standard
course. The new experiences complement the Lotus Elise and single-seater
experiences already offered by Rockingham.
To offer a full range of different driving sensations, the experiences
take place across multiple track configurations, including the unique,
banked oval – the backdrop for Rockingham’s 170mph ‘Days
of Thunder’ racing series.
“We’re very proud to have forged an alliance with one of
the world’s most recognisable brands, an organisation that is
well renowned for setting the highest possible standards in performance
and quality,” said Rockingham CEO,Ashley Pover. “The
partnership is fantastic news forCorbyandEast Northamptonshire, and
can only be good news for the regional economy. This is just the first
step in a long term relationship between the two organisations that
will bring a wider audience into Rockingham.”
“Rockingham is a superb environment for driving BMW products”
says Jim O’Donnell, Managing Director of BMW Great Britain. “It
offers a comprehensive, varied and wholly appropriate brand experience
for BMW, MINI and Rockingham customers alike and almost feels purpose-built
for our requirements.”
See events calendar for Rockingham
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