Huge Upsurge in Registrations for 2004 Kwik Fit Pirelli British Rally Championship

18 March 2004

Organisers of the Kwik-Fit Pirelli British Rally Championship are hugely encouraged by the significant upsurge in entries to this year's Championship.

With more than a month to go before the first official event in the Championship, BRCL Limited, the Championship organisers, have already received more than 4 times the number of entries received at the same stage last year.  And these numbers make them very optimistic that entry levels overall will be well in excess of last year - both in terms of quality and quantity. 

"It  confirms to us that the British Rally Championship is the pinnacle of British rally sport and a firm aspiration for those teams and drivers who want to lead in British and International rallying", reported Ian Coomber, Chairman, BRCL Limited.

"In particular, we believe this huge response reflects the commitment we have made this year to make the BRC more appealing and accessible.  More compact event formats enable teams to compete with less time out of work and fewer overnight stays. There are also more benefits for the teams than ever before, including increased television exposure on Channel 4 and coverage in The Sun."

Beginning in April 2004 with the Pirelli International Rally at Gateshead, the 2004 BRC takes drivers and fans on a tour touching all corners of the British Isles, including Scotland, Wales, Northern Ireland and the Isle of Man.  Channel 4 will be bringing the highs and lows of each event to the small screen throughout the season and The Sun newspaper will feature regular reports.

 "The British Rally Championship is the UK's premiere rally series and the 2004 season looks set to be a vintage year with this fantastic level of interest at this early stage" concluded Ian Coomber.

Update: Images from BRC Live 2004 are now available here.

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