Record Television Distribution Figure for the Kwik-Fit Pirelli British Rally Championship

21 May 2004

Organisers of the Kwik-Fit Pirelli British Rally Championship have revealed that global television distribution figures for the 2004 Championship are the highest ever. 2004 is already one of the Championship’s most exciting seasons, but the latest figures from official TV rights holders, Greenlight TV, show that the British Rally Championship is going from strength to strength as it secures its place as one of the UK’s top motorsports events.
 
The programmes for the British Rally Championship will reach as many as 24 million viewers in the UK alone, including the Channel 4 broadcasts showing BRC highlights, as well as coverage of the Super 1600 and British Rallyzone. Motorsport Asia will be aired in 36 countries, including ESPN India reaching 23 million viewers and ESPN Asia reaching 90 million viewers in China.
 
Max Power is shown in 30 countries and airs in nearly 70 million homes pan-Asia. And Motorsport Mundial brings BRC rally action to Channel 5’s 38 million viewers in the UK and a staggering 60 million viewers on Speedvision in the USA.
 
Mark Taylor, Championship Manager comments, "These television distribution figures are at an all time high for the British Rally Championship, perfectly illustrating its growing popularity. This year, rally fans from all corners of the globe, including Argentina, India, China, Nepal, Europe and the USA will be able to keep in touch with the thrills and spills of each fantastic event."
 
"We are constantly looking at ways of bringing the British Rally Championship to a wider audience. This is a truly world class event and we are going beyond international borders and boundaries to make sure rally fans all over the world will be able to keep up with excitement as it happens. With two thrilling rounds already under our belts, television viewers are sure to be treated to a season to remember."

See 2004 series calendar for British Rally Championship

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