Sports Car Heaven Comes to the NEC, Birmingham
04 July 2007
Performance car fans are getting ready for a mammoth event, after
one of the automotive industry's biggest online communities, Pistonheads.com,
announced plans to stage the ultimate supercar show.
Rare and exotic sports cars will be in abundance at the Pistonheads
Show, which will run parallel to Autosport International, the world's
biggest motorsport show, at the National Exhibition Centre (NEC), Birmingham
next January.
"This is just what our on-line audience have been after," said
Pistonheads.com Brand Manager, Paul Garlick.
"We will not only be showcasing some of the most glamorous cars
in the world, but also providing a live version of our classified section,
with visitors able to view the best performance cars that are in the
market from our registered users."
This will be the first-ever Pistonheads - The Performance Car Show
and more than 25,000 sports car fans are expected to attend for features
including a concept car gallery, supercar paddock, track day cars,
performance tuned cars and car market.
"The performance motoring enthusiast has been looking for a quality
platform on which to see the latest cars and products that are available
in one place at the same time," said
Managing Director for Haymarket Exhibitions, Gavin Brown.
"This show will bring together a brilliant array of exhibitors
and attractions that I'm sure will make the show the new annual focus
of a fast growing market."
The Pistonheads Show is an extension of the web magazine Pistonheads.com,
which is one of the world's biggest online communities in the automotive
sector with 1.1million unique users.
The Pistonheads community is a very affluent group, who count their
primary interest as ownership and enjoyment of prestigious sports cars
such as Porsche, Aston Martin, Ferrari, Maserati, Lamborghini, Marcos,
Noble, TVR, Lotus and Caterham, as well as high-performance versions
of cars such as Alfa Romeo, Audi, BMW, Honda, Renault, Mercedes, Mitsubishi,
Subaru and Volkswagen, etc.
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