PowerNights secures Keystone as Series Title Sponsor for 2008
04 January 2008
The organisers of PowerNights, the Thursday Evening Summer Motorsport
Series, are pleased to announce that leading UK IT specialists, Keystone
Computer Group, have become the title sponsor of the 2008 series, which
will now be known as the Keystone Computer Group PowerNights 2008.
Uttoxeter based Keystone Computer Group supported PowerNights in its
inaugural season last August. Keystone Managing Director Jonathan Blake
was suitably impressed by the PowerNights concept and decided to make
the company the full title sponsor for the four events at Silverstone
in 2008. Founded in 1997, Keystone Computer Group has become one of
the UK’s leading IT specialists with a business philosophy of
providing a single point of reference for IT solutions, products and
services.
Jonathan Blake, Managing Director Keystone Computer Group said: “We
are extremely pleased to increase our support to become full title
sponsor of the 2008 PowerNights. The three events held in 2007 clearly
demonstrated that both the public and competitors wholly embraced this
exciting new concept. POWERnights provides a great platform for us
to promote our brand and invite our customers to enjoy a great evening
of motorsport action.”
“After their support this year, we are delighted to announce
the Keystone Computer Group as the title sponsors of the 2008 POWERnights
Series,” said Roger Etcell, PowerNights Series Director. “We
have always believed that PowerNights is a very marketable concept,
promoting motorsport entertainment to both motorsport enthusiasts and
a new audience. To have this belief confirmed by securing a title sponsor
after just three trial events is very gratifying and we look forward
to working closely with Jonathan and the team at Keystone.”
The PowerNights concept of a full days testing and qualifying, with
eight 10 minute evening races, along with other entertainment, had
a positive reception from competitors, spectators, sponsors and the
media in its inaugural season of three events last August. The added
bonus of TV coverage and prize money attracted large grids of easily
recognisable race cars for spectators to enjoy.
The 2008 POWERnights events will be run along the same framework
as in 2007, with the aim to entertain existing enthusiasts and attract
a brand new audience to watch UK motorsport with a comprehensive and
entertaining programme of track action, stunt displays, interactive
competitions, music and a post race ‘Party-in-the-Paddock’ that
is open to everyone attending the POWERnights events.
Further information concerning race content, ticket prices and other
competitor and spectator information will be announced shortly.
See series calendars for all 2008
PowerNights
Related Story 25.08.2007 - PowerNights Action Packed Silverstone Finale
