Holiday Inn reward SEAT drivers with a Fastest Lap break for two!

02 May 2003

Holiday Inn, title sponsor of the new SEAT Cupra Championship, will also sponsor the Fastest Lap in each race. Not only will a driver now score an extra Championship point for recording the fastest lap time in each race, they will also win a two night stay for two people at one of the Holiday Inn's UK resorts! It's the ideal relaxation tonic after setting an unbeaten high-speed lap in a 205 PS Leon Cupra R.

All cars competing in the Championship will feature prominent Holiday Inn branding - which will be seen for the first time at the opening race at Croft on Sunday (4 May) - and it believes that its partnership with the SEAT Cupra Championship reinforces its pole position as one of the world's best known hotel brands.

Rob Hancock, Vice President Brands, InterContinental Hotels Group said: "Sponsorship of the Championship is an ideal brand fit with SEAT…and will provide excellent awareness to a key target audience." Mark McKenna, SEAT UK Head of Marketing, said: "We are thrilled to team up with a well-respected national hotel and resort outlet that prides itself on its friendly staff, innovative extras and an enjoyable experience. It's these quality brand values which make the Holiday Inn an ideal partner for SEAT UK."

See series calendar for SEAT Cupra Championship 2003

Related Story 01.05.2003 - Colbert and Hodgetts boost SEAT Cupra Championship grid to 18

Image from official series web site : www.seatcuprachampionship.com